ABOUT
Lila is a seasoned marketing leader with over a decade of experience in healthcare, manufacturing, and CPG companies ranging from start up to Fortune 1000. Her proficiencies include developing and managing upstream and downstream marketing strategy aligned with company overall and revenue goals. Through tactics including market research, social, digital, trade show, and sales enablement she has successfully grown brands, launched new product lines, led sales and marketing teams, and grown market share.
Personally, Lila enjoys spending her free time traveling, reading, attending sporting events, exploring new restaurants, supporting her niece and three nephew's ongoing adventures, and walking her French Bulldog, Benson. She is an avid fan of The Ohio State Buckeyes and the Oxford comma.
EXPERIENCE
2024
Senior Product Marketing Manager
Intelliguard Health
Columbus, Ohio
2021 - 2023
Senior Marketing Manager, Medical
Else Nutrition
Columbus, Ohio
2021
Marketing & Business Development Manager
Curv, Graphics for Spaces
Columbus, Ohio
2018 - 2020
Marketing Manager, Ambulance Division
REV Group
Columbus, Ohio
2017 - 2018
Marketing Specialist
REV Group, Horton Ambulance
Columbus, Ohio
Account Executive
J2S Medical
Cincinnati, Ohio
2016 - 2017
Marketing Specialist
J2S Medical
Cincinnati, Ohio
2014 - 2016
SKILLS & EXPERTISE
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Marketing Strategy
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Strategic Planning
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Brand Identity
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Brand Awareness
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Project Management
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Budget Management
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Trade Show Planning & Execution
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Market Research
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New Product Development
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Go To Market Strategy
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Programs: Wordpress, Squarespace, WIX, Constant Contact, Campaign Monitor, MailChimp, SalesForce/Pardot, HubSpot, Zoho, Highrise, Hootsuite, Adobe Creative Suite, Canva, Asana, Monday, Google Analytics/Adwords, Visio, Quickbooks
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Industries: Medical Device, Healthcare, MedTech, Manufacturing, Nutrition, CPG
EDUCATION
University of Cincinnati
Carl H. Lindner College of Business
BBA, Marketing; Minor, Communication
Cincinnati, Ohio