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Lila Smith

614-439-5013

smith.lila@outlook.com
Columbus, Ohio

LinkedIn

about

ABOUT

Lila is a seasoned marketing leader with over a decade of experience in healthcare, manufacturing, and CPG companies ranging from start up to Fortune 1000. Her proficiencies include developing and managing upstream and downstream marketing strategy aligned with company overall and revenue goals. Through tactics including market research, social, digital, trade show, and sales enablement she has successfully grown brands, launched new product lines, led sales and marketing teams, and grown market share.

 

Personally, Lila enjoys spending her free time traveling, reading, attending sporting events, exploring new restaurants, supporting her niece and three nephew's ongoing adventures, and walking her French Bulldog, Benson. She is an avid fan of The Ohio State Buckeyes and the Oxford comma.  

EXPERIENCE

2024

Senior Product Marketing Manager

Intelliguard Technologies

Columbus, Ohio

2021 - 2023

Senior Marketing Manager, Medical

Else Nutrition

Columbus, Ohio

2021

Marketing & Business Development Manager

Curv, Graphics for Spaces

Columbus, Ohio

2018 - 2020

Marketing Manager, Ambulance Division

REV Group

Columbus, Ohio

2017 - 2018

Marketing Specialist

REV Group, Horton Ambulance 

Columbus, Ohio

Account Executive

J2S Medical

Cincinnati, Ohio

2016 - 2017

Marketing Specialist

J2S Medical

Cincinnati, Ohio

2014 - 2016

SKILLS & EXPERTISE

  • Marketing Strategy

  • Strategic Planning

  • Brand Identity

  • Brand Awareness

  • Project Management

  • Budget Management

  • Trade Show Planning & Execution

  • Market Research

  • New Product Development

  • Go To Market Strategy

  • Programs: Wordpress, Squarespace, WIX, Constant Contact, Campaign Monitor, MailChimp, SalesForce/Pardot, HubSpot, Zoho, Highrise, Hootsuite, Adobe Creative Suite, Canva, Asana, Monday, Google Analytics/Adwords, Visio, Quickbooks

  • Industries: Medical Device, Healthcare, MedTech, Manufacturing, Nutrition, CPG

EDUCATION

University of Cincinnati 

Carl H. Lindner College of Business

BBA, Marketing; Minor, Communication 

Cincinnati, Ohio

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