Lila Smith
ABOUT
Lila is a seasoned marketing leader with over a decade of experience in healthcare, manufacturing, and CPG companies ranging from start up to Fortune 1000. Her proficiencies include developing and managing upstream and downstream marketing strategy aligned with company overall and revenue goals. Through tactics including market research, social, digital, trade show, and sales enablement she has successfully grown brands, launched new product lines, led sales and marketing teams, and grown market share.
Personally, Lila enjoys spending her free time traveling, reading, attending sporting events, exploring new restaurants, supporting her niece and three nephew's ongoing adventures, and walking her French Bulldog, Benson. She is an avid fan of The Ohio State Buckeyes and the Oxford comma.
EXPERIENCE
2024 - 2025
2021 - 2023
2021
2018 - 2020
2017 - 2018
2016 - 2017
2014 - 2016
SKILLS & EXPERTISE
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Marketing Strategy
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Strategic Planning
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Brand Identity
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Brand Awareness
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Project Management
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Budget Optimization
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Omni-Channel Marketing
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Trade Show Planning & Execution
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Market Research
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New Product Development
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Go To Market Strategy
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Vendor Management & Contract Negotiation
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KPI Setting & Reporting
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Programs: Wordpress, Squarespace, WIX, Constant Contact, Campaign Monitor, MailChimp, SalesForce/Pardot, HubSpot, Zoho, Highrise, Hootsuite, Adobe Creative Suite, Canva, Asana, Monday, Google Analytics/Adwords, Visio, Quickbooks
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Industries: Medical Device, Healthcare, MedTech, Manufacturing, Nutrition, CPG
EDUCATION
University of Cincinnati
Carl H. Lindner College of Business
BBA, Marketing; Minor, Communication
Cincinnati, Ohio